FounderMatch: AI-driven co-founder matching
FounderMatch: AI-driven co-founder matching
FounderMatch: AI-driven co-founder matching
FounderMatch: AI-driven co-founder matching
"Due to the NDA, adding details of unreleased features is prohibited. This document contains some of the major features worked on that will been released in near future."
"Due to the NDA, adding details of unreleased features is prohibited. This document contains some of the major features worked on that will been released in near future."
"Due to the NDA, adding details of unreleased features is prohibited. This document contains some of the major features worked on that will been released in near future."
My Role
My Role
My Role
My Role
Product Designer Intern
Product Designer Intern
Product Designer Intern
Product Designer Intern
Team
Team
Team
Frontend Developer, AI Engineer
Frontend Developer, AI Engineer
Frontend Developer, AI Engineer
Tools • Techniques
Tools • Techniques
Tools • Techniques
Tools • Techniques
Figma, Mural • UX Research, Visual Design, Design Thinking, Product Stratergy
Figma, Mural • UX Research, Visual Design, Design Thinking
Figma, Mural • UX Research, Visual Design, Design Thinking
Figma, Mural • UX Research, Visual Design, Design Thinking, Product Stratergy
BACKGROUND
BACKGROUND
BACKGROUND
This concept originated during an intensive 3-day hackathon, where our team set out to help solo founders find the right co-founders. My role in the team was to brainstorm solutions, conduct rapid user research, and build MVP prototypes.
This concept originated during an intensive 3-day hackathon, where our team set out to help solo founders find the right co-founders. My role in the team was to brainstorm solutions, conduct rapid user research, and build MVP prototypes.
This concept originated during an intensive 3-day hackathon, where our team set out to help solo founders find the right co-founders. My role in the team was to brainstorm solutions, conduct rapid user research, and build MVP prototypes.
This concept originated during an intensive 3-day hackathon, where our team set out to help solo founders find the right co-founders. My role in the team was to brainstorm solutions, conduct rapid user research, and build MVP prototypes.
Our AI-powered matching solution was highly praised by stakeholders and product managers, laying the foundation for what became FounderMatch AI (connects entrepreneurs with their ideal co-founders, fostering successful startup ecosystems).
Our AI-powered matching solution was highly praised by stakeholders and product managers, laying the foundation for what became FounderMatch AI (connects entrepreneurs with their ideal co-founders, fostering successful startup ecosystems).
Our AI-powered matching solution was highly praised by stakeholders and product managers, laying the foundation for what became FounderMatch AI (connects entrepreneurs with their ideal co-founders, fostering successful startup ecosystems).
Our AI-powered matching solution was highly praised by stakeholders and product managers, laying the foundation for what became FounderMatch AI (connects entrepreneurs with their ideal co-founders, fostering successful startup ecosystems).
THE PROBLEM
THE PROBLEM
THE PROBLEM
Solo founders often struggle to find co-founders who share their vision, offer mutual trust, and align on values, goals, and work ethic. Existing solutions are time-consuming and inefficient, often failing to foster true alignment.
Solo founders often struggle to find co-founders who share their vision, offer mutual trust, and align on values, goals, and work ethic. Existing solutions are time-consuming and inefficient, often failing to foster true alignment.
Solo founders often struggle to find co-founders who share their vision, offer mutual trust, and align on values, goals, and work ethic. Existing solutions are time-consuming and inefficient, often failing to foster true alignment.
Solo founders often struggle to find co-founders who share their vision, offer mutual trust, and align on values, goals, and work ethic. Existing solutions are time-consuming and inefficient, often failing to foster true alignment.
Leading to:
Leading to:
Leading to:
Leading to:
Delayed startups
Teams that don’t work well together
Even startup failure
Delayed startups
Teams that don’t work well together
Even startup failure
Delayed startups
Teams that don’t work well together
Even startup failure
Delayed startups
Teams that don’t work well together
Even startup failure
Solving this problem is critical to helping more startups launch successfully.
Solving this problem is critical to helping more startups launch successfully.
Solving this problem is critical to helping more startups launch successfully.
Solving this problem is critical to helping more startups launch successfully.
GOALS
GOALS
GOALS
HOW WE PLANNED TO TACKLE THIS PROBLEM?
HOW WE PLANNED TO TACKLE THIS PROBLEM?
HOW WE PLANNED TO TACKLE THIS PROBLEM?
As a team, we collaborated on Mural to outline the process for our MVP and kickstart the project. My role began with conducting user research to ideate and design hi-fidelity solutions.
As a team, we collaborated on Mural to outline the process for our MVP and kickstart the project. My role began with conducting user research to ideate and design hi-fidelity solutions.
As a team, we collaborated on Mural to outline the process for our MVP and kickstart the project. My role began with conducting user research to ideate and design hi-fidelity solutions.
As a team, we collaborated on Mural to outline the process for our MVP and kickstart the project. My role began with conducting user research to ideate and design hi-fidelity solutions.
USER RESEARCH & DISCOVERY
USER RESEARCH & DISCOVERY
USER RESEARCH & DISCOVERY
SWOT Analysis
SWOT Analysis
SWOT Analysis
SWOT Analysis
Evaluated competitor platforms to identify growth opportunities, address potential challenges, and inform strategic design decisions.
Evaluated competitor platforms to identify growth opportunities, address potential challenges, and inform strategic design decisions.
Evaluated competitor platforms to identify growth opportunities, address potential challenges, and inform strategic design decisions.
Evaluated competitor platforms to identify growth opportunities, address potential challenges, and inform strategic design decisions.
Evaluated competitor platforms to identify growth opportunities, address potential challenges, and inform strategic design decisions.
User Survey
User Survey
User Survey
User Survey
Gathered direct insights from users and validated assumptions. Based on 25+ survey responses, I used this data to inform and shape key design decisions, ensuring that major features align with user needs and expectations.
Gathered direct insights from users and validated assumptions. Based on 25+ survey responses, I used this data to inform and shape key design decisions, ensuring that major features align with user needs and expectations.
Gathered direct insights from users and validated assumptions. Based on 25+ survey responses, I used this data to inform and shape key design decisions, ensuring that major features align with user needs and expectations.
Gathered direct insights from users and validated assumptions. Based on 25+ survey responses, I used this data to inform and shape key design decisions, ensuring that major features align with user needs and expectations.
Gathered direct insights from users and validated assumptions. Based on 25+ survey responses, I used this data to inform and shape key design decisions, ensuring that major features align with user needs and expectations.
IDEATION & PLANNING
IDEATION & PLANNING
IDEATION & PLANNING
This whiteboard brainstorming session helped in defining key user flows, prioritizing essential features, and shaping the overall user experience to best address the identified needs.
This whiteboard brainstorming session helped in defining key user flows, prioritizing essential features, and shaping the overall user experience to best address the identified needs.
This whiteboard brainstorming session helped in defining key user flows, prioritizing essential features, and shaping the overall user experience to best address the identified needs.
This whiteboard brainstorming session helped in defining key user flows, prioritizing essential features, and shaping the overall user experience to best address the identified needs.
For building the MVP platform, as a team we didn't want to overload ourselves with too much. So, we collaborated (product managers, front-end developer, AI engineers) on FigJam to prioritize features to work on by categorizing them.
For building the MVP platform, as a team we didn't want to overload ourselves with too much. So, we collaborated (product managers, front-end developer, AI engineers) on FigJam to prioritize features to work on by categorizing them.
For building the MVP platform, as a team we didn't want to overload ourselves with too much. So, we collaborated (product managers, front-end developer, AI engineers) on FigJam to prioritize features to work on by categorizing them.
For building the MVP platform, as a team we didn't want to overload ourselves with too much. So, we collaborated (product managers, front-end developer, AI engineers) on FigJam to prioritize features to work on by categorizing them.
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
Site Map
Site Map
Site Map
Site Map
User Flow
User Flow
User Flow
User Flow
Scenario 1: Sign In, complete on-boarding flow and reach top matches page
Scenario 1: Sign In, complete on-boarding flow and reach top matches page
Scenario 1: Sign In, complete on-boarding flow and reach top matches page
Scenario 1: Sign In, complete on-boarding flow and reach top matches page
Scenario 2: Register for networking event and connect with co-founders in real time based on match accuracy
Scenario 2: Register for networking event and connect with co-founders in real time based on match accuracy
Scenario 2: Register for networking event and connect with co-founders in real time based on match accuracy
Scenario 2: Register for networking event and connect with co-founders in real time based on match accuracy
CONCEPTUALIZATION
CONCEPTUALIZATION
CONCEPTUALIZATION
Before jumping into high-fidelity designs, I sketched out rough ideas to explore different layouts and interactions. These early explorations helped refine the user experience before moving into final hi-fidelity prototypes.
Before jumping into high-fidelity designs, I sketched out rough ideas to explore different layouts and interactions. These early explorations helped refine the user experience before moving into final hi-fidelity prototypes.
Before jumping into high-fidelity designs, I sketched out rough ideas to explore different layouts and interactions. These early explorations helped refine the user experience before moving into final hi-fidelity prototypes.
Before jumping into high-fidelity designs, I sketched out rough ideas to explore different layouts and interactions. These early explorations helped refine the user experience before moving into final hi-fidelity prototypes.
FINAL DESIGN SOLUTIONS
FINAL DESIGN SOLUTIONS
FINAL DESIGN SOLUTIONS
Phase 1: Mobile-First Design Approach
Phase 1: Mobile-First Design Approach
Phase 1: Mobile-First Design Approach
Phase 1: Mobile-First Design Approach
I prioritized a mobile-first design to create an intuitive user experience on smaller screens before adapting it to the web.
However, several challenges arose along the way before finalizing the design.
I prioritized a mobile-first design to create an intuitive user experience on smaller screens before adapting it to the web.
However, several challenges arose along the way before finalizing the design.
I prioritized a mobile-first design to create an intuitive user experience on smaller screens before adapting it to the web.
However, several challenges arose along the way before finalizing the design.
I prioritized a mobile-first design to create an intuitive user experience on smaller screens before adapting it to the web.
However, several challenges arose along the way before finalizing the design.
Challenge #1: How to display information in card components across web and mobile while representing different states without clutter?
Challenge #1: How to display information in card components across web and mobile while representing different states without clutter?
Challenge #1: How to display information in card components across web and mobile while representing different states without clutter?
Challenge #1: How to display information in card components across web and mobile while representing different states without clutter?
Challenge #1: How to display information in card components across web and mobile while representing different states without clutter?
Developed flexible card layouts and presented them to the team, finalizing a design that prioritizes key information (profile picture, name, role, match compatibility, introduction).
Developed flexible card layouts and presented them to the team, finalizing a design that prioritizes key information (profile picture, name, role, match compatibility, introduction).
Developed flexible card layouts and presented them to the team, finalizing a design that prioritizes key information (profile picture, name, role, match compatibility, introduction).
Developed flexible card layouts and presented them to the team, finalizing a design that prioritizes key information (profile picture, name, role, match compatibility, introduction).
Additionally, for representing different states I incorporated visual cues, including hover, click, and focus, while ensuring consistency across both mobile and web versions.
Additionally, for representing different states I incorporated visual cues, including hover, click, and focus, while ensuring consistency across both mobile and web versions.
Additionally, for representing different states I incorporated visual cues, including hover, click, and focus, while ensuring consistency across both mobile and web versions.
Additionally, for representing different states I incorporated visual cues, including hover, click, and focus, while ensuring consistency across both mobile and web versions.
Challenge #2: How to display match accuracy scores?
Challenge #2: How to display match accuracy scores?
Challenge #2: How to display match accuracy scores?
Challenge #2: How to display match accuracy scores?
Challenge #2: How to display match accuracy scores?
I proposed categorizing matches as High, Medium, or Low for the MVP instead of displaying numerical accuracy. This approach ensures that users with lower match scores don’t feel demotivated or overlooked.
I proposed categorizing matches as High, Medium, or Low for the MVP instead of displaying numerical accuracy. This approach ensures that users with lower match scores don’t feel demotivated or overlooked.
I proposed categorizing matches as High, Medium, or Low for the MVP instead of displaying numerical accuracy. This approach ensures that users with lower match scores don’t feel demotivated or overlooked.
I proposed categorizing matches as High, Medium, or Low for the MVP instead of displaying numerical accuracy. This approach ensures that users with lower match scores don’t feel demotivated or overlooked.
After tackling the challenges, I dove straight into high-fidelity prototyping.
After tackling the challenges, I dove straight into high-fidelity prototyping.
After tackling the challenges, I dove straight into high-fidelity prototyping.
Phase 2: Desktop Design
Phase 2: Desktop Design
Phase 2: Desktop Design
Phase 2: Desktop Design
The desktop version retains the same UI elements and interactions as the mobile design, offering a familiar experience while leveraging larger screen real estate for better content presentation
The desktop version retains the same UI elements and interactions as the mobile design, offering a familiar experience while leveraging larger screen real estate for better content presentation
The desktop version retains the same UI elements and interactions as the mobile design, offering a familiar experience while leveraging larger screen real estate for better content presentation
The desktop version retains the same UI elements and interactions as the mobile design, offering a familiar experience while leveraging larger screen real estate for better content presentation
DEVELOPER HANDOFF
DEVELOPER HANDOFF
DEVELOPER HANDOFF
After finalizing the high-fidelity prototypes, I prepared the developer handoff by organizing design specs, component anatomy, layout guides, and spacing details to ensure a smooth transition from design to development.
After finalizing the high-fidelity prototypes, I prepared the developer handoff by organizing design specs, component anatomy, layout guides, and spacing details to ensure a smooth transition from design to development.
After finalizing the high-fidelity prototypes, I prepared the developer handoff by organizing design specs, component anatomy, layout guides, and spacing details to ensure a smooth transition from design to development.
After finalizing the high-fidelity prototypes, I prepared the developer handoff by organizing design specs, component anatomy, layout guides, and spacing details to ensure a smooth transition from design to development.
PROJECTED BUSINESS IMPACTS
PROJECTED BUSINESS IMPACTS
PROJECTED BUSINESS IMPACTS
REFLECTION
REFLECTION
REFLECTION
Our first success in the hackathon taught us the vital importance of adaptability and collaboration in achieving end-to-end product development as a team.
Our first success in the hackathon taught us the vital importance of adaptability and collaboration in achieving end-to-end product development as a team.
Our first success in the hackathon taught us the vital importance of adaptability and collaboration in achieving end-to-end product development as a team.
Our first success in the hackathon taught us the vital importance of adaptability and collaboration in achieving end-to-end product development as a team.
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?