PaperBound
PaperBound
PaperBound
PaperBound
Cultivating Reader's Community & Empowering Local Bookstores
Cultivating Reader's Community & Empowering Local Bookstores
Color-independent accessibility design system for color-blind users!
Cultivating Reader's Community & Empowering Local Bookstores
My Role
My Role
My Role
My Role
Product Designer
Product Designer
Product Designer
Product Designer
Team
Team
Team
Individual Contributor
Individual Contributor
Individual Contributor
Tools • Techniques
Tools • Techniques
Tools • Techniques
Tools • Techniques
Figma, Google Forms, Notion • Surveys, Journey Mapping, Whiteboarding, Prototyping
Figma, Google Forms, Notion • Surveys, Journey Mapping, Whiteboarding, Prototyping
Figma, Google Forms, Notion • Whiteboarding, Prototyping
Figma, Google Forms, Notion • Surveys, Journey Mapping, Whiteboarding, Prototyping
BACKGROUND
BACKGROUND
BACKGROUND
Reimagining digital bookstores with a local heart and social soul
Reimagining digital bookstores with a local heart and social soul
Reimagining digital bookstores with a local heart and social soul
Reimagining digital bookstores with a local heart and social soul
PaperBound is a mobile app designed to reimagine the online bookstore experience.
PaperBound is a mobile app designed to reimagine the online bookstore experience.
PaperBound is a mobile app designed to reimagine the online bookstore experience.
PaperBound is a mobile app designed to reimagine the online bookstore experience.
It blends the convenience of digital platforms with the charm and community of local bookstores—encouraging discovery, shared learning, and ethical commerce.
It blends the convenience of digital platforms with the charm and community of local bookstores—encouraging discovery, shared learning, and ethical commerce.
It blends the convenience of digital platforms with the charm and community of local bookstores—encouraging discovery, shared learning, and ethical commerce.
It blends the convenience of digital platforms with the charm and community of local bookstores—encouraging discovery, shared learning, and ethical commerce.
DESIGN CHALLENGE
DESIGN CHALLENGE
DESIGN CHALLENGE
How might we design a digital reading experience that supports local bookstores and builds a community of engaged readers?
How might we design a digital reading experience that supports local bookstores and builds a community of engaged readers?
How might we design a digital reading experience that supports local bookstores and builds a community of engaged readers?
Most online bookstores prioritize transactional convenience over connection. This project explores a more human-centered, community-driven alternative.
Most online bookstores prioritize transactional convenience over connection. This project explores a more human-centered, community-driven alternative.
Most online bookstores prioritize transactional convenience over connection. This project explores a more human-centered, community-driven alternative.
Most online bookstores prioritize transactional convenience over connection. This project explores a more human-centered, community-driven alternative.
PROJECT GOALS
PROJECT GOALS
PROJECT GOALS
RESEARCH
RESEARCH
RESEARCH
User Surveys
User Surveys
User Surveys
User Surveys
I conducted user surveys to explore:
I conducted user surveys to explore:
I conducted user surveys to explore:
I conducted user surveys to explore:
How readers discover new books
What motivates them to support local bookstores
What kind of community features they find valuable in a reading app
How readers discover new books
What motivates them to support local bookstores
What kind of community features they find valuable in a reading app
How readers discover new books
What motivates them to support local bookstores
What kind of community features they find valuable in a reading app
How readers discover new books
What motivates them to support local bookstores
What kind of community features they find valuable in a reading app
CUSTOMER JOURNEY MAPPING
CUSTOMER JOURNEY MAPPING
CUSTOMER JOURNEY MAPPING
I created a journey map to understand a reader’s experience across key touchpoints—from discovering a book to sharing thoughts with others. This helped identify opportunities to introduce community features and ethical purchase options.
I created a journey map to understand a reader’s experience across key touchpoints—from discovering a book to sharing thoughts with others. This helped identify opportunities to introduce community features and ethical purchase options.
I created a journey map to understand a reader’s experience across key touchpoints—from discovering a book to sharing thoughts with others. This helped identify opportunities to introduce community features and ethical purchase options.
I created a journey map to understand a reader’s experience across key touchpoints—from discovering a book to sharing thoughts with others. This helped identify opportunities to introduce community features and ethical purchase options.
I created a journey map to understand a reader’s experience across key touchpoints—from discovering a book to sharing thoughts with others. This helped identify opportunities to introduce community features and ethical purchase options.
IDEATION & SKETCHING
IDEATION & SKETCHING
IDEATION & SKETCHING
Sketches
Sketches
Sketches
Sketches
Early sketches helped visualize and explore:
Early sketches helped visualize and explore:
Early sketches helped visualize and explore:
Early sketches helped visualize and explore:
Book club community features
Locating and supporting local bookstores
Peer-to-peer connection flows
Checkout processes
Overall app UI structure and navigation
Book club community features
Locating and supporting local bookstores
Peer-to-peer connection flows
Checkout processes
Overall app UI structure and navigation
Book club community features
Locating and supporting local bookstores
Peer-to-peer connection flows
Checkout processes
Overall app UI structure and navigation
Book club community features
Locating and supporting local bookstores
Peer-to-peer connection flows
Checkout processes
Overall app UI structure and navigation
Sketching enabled rapid iteration and laid the groundwork for low-fidelity wireframes.
Sketching enabled rapid iteration and laid the groundwork for low-fidelity wireframes.
Sketching enabled rapid iteration and laid the groundwork for low-fidelity wireframes.
Sketching enabled rapid iteration and laid the groundwork for low-fidelity wireframes.
Low-Fidelity Wireframes
Low-Fidelity Wireframes
Low-Fidelity Wireframes
Low-Fidelity Wireframes
I translated early sketches into low-fidelity wireframes to structure key user flows and validate layout decisions.
I translated early sketches into low-fidelity wireframes to structure key user flows and validate layout decisions.
I translated early sketches into low-fidelity wireframes to structure key user flows and validate layout decisions.
I translated early sketches into low-fidelity wireframes to structure key user flows and validate layout decisions.
CORE DESIGN FEATURES
CORE DESIGN FEATURES
CORE DESIGN FEATURES
Seamless Onboarding
Seamless Onboarding
Seamless Onboarding
Seamless Onboarding
Users can sign in and complete a brief onboarding flow that introduces the app’s core features—offering a quick glimpse into the personalized reading experience that awaits.
Users can sign in and complete a brief onboarding flow that introduces the app’s core features—offering a quick glimpse into the personalized reading experience that awaits.
Users can sign in and complete a brief onboarding flow that introduces the app’s core features—offering a quick glimpse into the personalized reading experience that awaits.
Users can sign in and complete a brief onboarding flow that introduces the app’s core features—offering a quick glimpse into the personalized reading experience that awaits.
Flexible Product Page
Flexible Product Page
Flexible Product Page
Flexible Product Page
Each book’s product page offers options to pre-order, watch trailers, purchase immediately, or schedule a future purchase—designed to meet different reader needs and habits.
Each book’s product page offers options to pre-order, watch trailers, purchase immediately, or schedule a future purchase—designed to meet different reader needs and habits.
Each book’s product page offers options to pre-order, watch trailers, purchase immediately, or schedule a future purchase—designed to meet different reader needs and habits.
Each book’s product page offers options to pre-order, watch trailers, purchase immediately, or schedule a future purchase—designed to meet different reader needs and habits.
Audiobook Support
Audiobook Support
Audiobook Support
Audiobook Support
Users can seamlessly switch between reading and listening, with audiobook versions available for supported titles—catering to different preferences and lifestyles.
Users can seamlessly switch between reading and listening, with audiobook versions available for supported titles—catering to different preferences and lifestyles.
Users can seamlessly switch between reading and listening, with audiobook versions available for supported titles—catering to different preferences and lifestyles.
Users can seamlessly switch between reading and listening, with audiobook versions available for supported titles—catering to different preferences and lifestyles.
Discover Nearby Local Bookstores
Discover Nearby Local Bookstores
Discover Nearby Local Bookstores
Discover Nearby Local Bookstores
The "Locate" feature uses real-time geolocation to help users find nearby independent bookstores, making it easier to support local businesses and promote community literacy.
The "Locate" feature uses real-time geolocation to help users find nearby independent bookstores, making it easier to support local businesses and promote community literacy.
The "Locate" feature uses real-time geolocation to help users find nearby independent bookstores, making it easier to support local businesses and promote community literacy.
The "Locate" feature uses real-time geolocation to help users find nearby independent bookstores, making it easier to support local businesses and promote community literacy.
Community Engagement Hub
Community Engagement Hub
Community Engagement Hub
Community Engagement Hub
A central space where users can join the Page Turner’s Club, access exclusive author insights, participate in reading challenges, and attend local events.
A central space where users can join the Page Turner’s Club, access exclusive author insights, participate in reading challenges, and attend local events.
A central space where users can join the Page Turner’s Club, access exclusive author insights, participate in reading challenges, and attend local events.
A central space where users can join the Page Turner’s Club, access exclusive author insights, participate in reading challenges, and attend local events.
Community Engagement Hub ~ Social Integration
Community Engagement Hub ~ Social Integration
Community Engagement Hub ~ Social Integration
Community Engagement Hub ~ Social Integration
Connect with fellow book lovers, share reading updates, and engage in community-driven activities like discussions and book clubs
Connect with fellow book lovers, share reading updates, and engage in community-driven activities like discussions and book clubs
Connect with fellow book lovers, share reading updates, and engage in community-driven activities like discussions and book clubs
Connect with fellow book lovers, share reading updates, and engage in community-driven activities like discussions and book clubs
Community Engagement Hub ~ Book Swapping Program
Community Engagement Hub ~ Book Swapping Program
Community Engagement Hub ~ Book Swapping Program
Community Engagement Hub ~ Book Swapping Program
Promote sustainability by exchanging books with others—encouraging reuse and reducing environmental impact through circular sharing.
Promote sustainability by exchanging books with others—encouraging reuse and reducing environmental impact through circular sharing.
Promote sustainability by exchanging books with others—encouraging reuse and reducing environmental impact through circular sharing.
Promote sustainability by exchanging books with others—encouraging reuse and reducing environmental impact through circular sharing.
USABILITY TESTING (SCENARIO BASED)
USABILITY TESTING (SCENARIO BASED)
USABILITY TESTING (SCENARIO BASED)
I created task-based scenarios to assess early usability of the wireframes, including:
I created task-based scenarios to assess early usability of the wireframes, including:
I created task-based scenarios to assess early usability of the wireframes, including:
I created task-based scenarios to assess early usability of the wireframes, including:
Finding a book by genre
Exploring reviews and book clubs
Simulating checkout from a local bookstore
Finding a book by genre
Exploring reviews and book clubs
Simulating checkout from a local bookstore
Finding a book by genre
Exploring reviews and book clubs
Simulating checkout from a local bookstore
Finding a book by genre
Exploring reviews and book clubs
Simulating checkout from a local bookstore
Key takeaways:
Key takeaways:
Key takeaways:
Key takeaways:
Users appreciated community-curated book lists
Simplified navigation improved clarity and discoverability
Users appreciated community-curated book lists
Simplified navigation improved clarity and discoverability
Users appreciated community-curated book lists
Simplified navigation improved clarity and discoverability
Users appreciated community-curated book lists
Simplified navigation improved clarity and discoverability
KEY LEARNINGS
KEY LEARNINGS
KEY LEARNINGS
This project reinforced the value of user-centered design, especially in translating emotional needs (like connection and ethical choices) into functional digital features. I learned how to structure a product experience around values as well as usability.
This project reinforced the value of user-centered design, especially in translating emotional needs (like connection and ethical choices) into functional digital features. I learned how to structure a product experience around values as well as usability.
This project reinforced the value of user-centered design, especially in translating emotional needs (like connection and ethical choices) into functional digital features. I learned how to structure a product experience around values as well as usability.
FUTURE CONCEPTS
FUTURE CONCEPTS
FUTURE CONCEPTS
As next steps, I envisioned ways to extend PaperBound’s experience:
As next steps, I envisioned ways to extend PaperBound’s experience:
As next steps, I envisioned ways to extend PaperBound’s experience:
As next steps, I envisioned ways to extend PaperBound’s experience:
Reading Gamification
Introduce challenges, badges, and progress tracking to encourage engagement
AR-Enhanced Reading
Use augmented reality to unlock immersive visuals and story elements
Interactive eBooks
Combine audio, animation, and video to enrich storytelling
Reading Gamification
Introduce challenges, badges, and progress tracking to encourage engagement
AR-Enhanced Reading
Use augmented reality to unlock immersive visuals and story elements
Interactive eBooks
Combine audio, animation, and video to enrich storytelling
Reading Gamification
Introduce challenges, badges, and progress tracking to encourage engagement
AR-Enhanced Reading
Use augmented reality to unlock immersive visuals and story elements
Interactive eBooks
Combine audio, animation, and video to enrich storytelling
Reading Gamification
Introduce challenges, badges, and progress tracking to encourage engagement
AR-Enhanced Reading
Use augmented reality to unlock immersive visuals and story elements
Interactive eBooks
Combine audio, animation, and video to enrich storytelling
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?
Let's Work Together?
Now that you've come this far, let's work together on your next product?